Role: Designer Team: Solo
Develop a user-friendly software solution for casinos to improve communication with their customers, ensuring seamless integration with existing systems, compliance with legal standards, and ease of use for casino staff.
Target Users:
Key Goals:
Stakeholder interviews revealed key issues: inefficient communication channels, manual tracking errors, integration challenges, inadequate compliance and security, poor user experience, insufficient performance tracking, and limited real-time data access. These highlighted the need for a comprehensive, integrated solution to streamline operations and improve customer engagement.