Role: Leading Designer Industry: Foodtech

🎯 Objective

Enhance User Experience: Improve the overall usability and accessibility of the restaurant's SaaS platform to provide customers with a seamless and intuitive ordering and dining experience.

Others:

1. Increase Efficiency: Streamline restaurant operations by implementing new features and functionalities optimising order management, inventory tracking, and table reservations.
2. Reflect Brand Identity: Redesign UrbanPiper to align with its identity, including its visual aesthetics, tone, and values, to create a cohesive and immersive online experience for customers.

🧢 Role

• Led this project with the team of designers, devs’s and PM’s
• Conducted user interviews and usability tests

⚠️ Process

Research and Analysis:

• Gather insights from stakeholders and data analysis to understand pain points and opportunities.
• Analyze market trends and competitor solutions.

Define Goals and Requirements:

• Collaborate to establish clear project goals and functional requirements.

Conceptualisation and Ideation: